In a boon to benefit the industry and destigmatize the use of cannabis products, Canopy Growth Corporation (TSX: WEED) (NYSE: CGC), has joined forces with household name and mainstream figure, Martha Stewart.

In this Green Market Report article,  Martha Stewart says, “I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living. I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”

Stewart has been a vocal advocate for animals, championing the health and wellness of pets and farm animals alike. With several clinical trials underway, Canopy Growth said it will be leaning on Martha’s vast knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals.

“As soon as you hear the name Martha, you know exactly who we’re talking about,” shared Canopy Growth Chairman and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”

We hear Snoop Dogg first introduced Martha to the world of CBD (we’ve always loved their relationship)!

Cheers to the industry, this is a big win!